Chevron Announces New Global 'Human Energy' Advertising Campaign
New campaign to launch with 2:30-minute spot on CBS's "60 Minutes"
SAN RAMON, Calif., Sep. 28, 2007 -- Chevron Corporation (NYSE: CVX) announced a new integrated global advertising campaign this week aimed at engaging people in today's energy issues and highlighting the steps Chevron is taking to bring more energy supplies to the global marketplace. The campaign, called the "Power of Human Energy," will launch on television in the United States on Sept. 30 and internationally on Oct. 5.
"The energy industry is one of the most complex and vital industries in the world. Yet public opinion is most frequently shaped by the price at the pump," said Chevron Vice Chairman Peter Robertson. "How we find, produce and use energy are critical issues of our time. We all need to participate in developing and shaping our energy future. Chevron takes on this challenge every day."
The advertising campaign will launch with the ad "Untapped Energy," which will premiere as a 2:30 spot on CBS's "60 Minutes." The other global television ads - "The Impossible," "New Frontiers" and "Renewable Energy" - will air as 60-second spots and 30-second spots, each showing how energy affects all our lives as well as the level of commitment, ingenuity and responsibility Chevron employees practice every day to bring energy supplies to global markets. All four spots will appear on television in the United States and pan-regionally in Latin America, Europe, Africa, Asia and the Middle East on channels such as CNNI, BBC and Discovery.
The "Power of Human Energy" campaign is an evolution of Chevron's "Real Issues" campaign, which launched in July 2005 with a series of print, online, broadcast and outdoor ads as well as a Web site www.willyoujoinus.com that all sought to raise awareness and encourage discussion about the major issues facing the energy industry.
The new campaign demonstrates how Chevron is providing solutions to meet the growing demand for energy. The campaign also includes print and online ads as well as special events.
"At Chevron, 'human energy' captures our positive spirit in delivering energy to a rapidly changing world," said Rhonda Zygocki, Chevron vice president of Policy, Government and Public Affairs. "We believe that viable answers are out there to meet future demand, but that people must work together to find them."
As part of the "Power of Human Energy" campaign, Chevron also has enhanced its corporate Web site www.chevron.com. It will feature new interactive stories showcasing how "human energy" is at work within the company and include a global issues section to address what Chevron is doing in areas of vital importance, such as supply and demand, energy efficiency and climate change. There will be additional information on the wide range of energy sources the company is working to bring to market.
Chevron continues to invite people to engage in the debate about the future of energy at www.willyoujoinus.com. To date, there have been nearly 2 million visitors to the site from approximately 190 countries.
The Web site also features Energyville, an interactive game developed by The Economist Group that examines the economic, environmental and security impacts of our energy choices. Since the launch of Energyville in early September, the game has been played by approximately 160,000 people about 170 countries.
Chevron Corporation is one of the world's leading integrated energy companies. The company has about 58,000 employees, and Chevron's subsidiaries conduct business in approximately 180 countries. Chevron operates across the entire energy spectrum - exploring for, producing and transporting crude oil and natural gas; refining, marketing and distributing fuels and other energy products; generating power; designing and marketing large-scale energy efficiency solutions; and commercializing the energy resources of the future, including biofuels and other renewables. Chevron is based in San Ramon, Calif. More information about Chevron is available at www.chevron.com.
Published: September 2007