Chevron Launches ChevronwithTechron.com
Chevron Delivers New Interactive Retail Web Site Tailored to the Preferences of Customers
SAN RAMON, Calif., December 11, 2007 - Chevron Global Marketing today announced the launch of its new retail Web site -- ChevronwithTechron.com. The site features vibrant animation and new interactive elements such as an enhanced Station Finder, a virtual tour of an Extra Mile convenience store and "Ask Mr. Gasoline", a collection of frequently asked questions about gasoline answered by Chevron gasoline expert Lew Gibbs, also known as "Mr. Gasoline," and his colleagues.
"Customers should expect a quality experience when they visit their local Chevron station and the same should be said for the Chevron experience online," said Glenn Weckerlin, global director, brand and product line management for Chevron Global Marketing. "Based on a wealth of customer feedback, we have created an interactive Web site that communicates the attributes of our stations in a way that resonates with our customers."
At the homepage of ChevronwithTechron.com, a colorful Chevron station image animates and invites visitors to click on the highlighted icons to hear vignettes and learn more about the benefits of Techron, the specially patented additive that keeps vital engine parts clean. Also, the Chevron Cars, created as the symbol of Techron and prominently displayed at Chevron stations and in print and broadcast advertising, will be highlighted throughout the Web site.
Chevron Corporation is one of the world's leading integrated energy companies. We have approximately 58,000 employees and our subsidiaries operate across the entire energy spectrum - exploring for, producing and transporting crude oil and natural gas; refining, marketing and distributing fuels and other energy products and services; manufacturing and selling petrochemical products; generating power; and developing and commercializing the energy resources of the future, including biofuels and other renewables. Chevron Global Marketing is a division of Chevron Global Downstream LLC, an indirect wholly owned subsidiary of Chevron Corp. Chevron Products Company is an indirect wholly owned subsidiary of Chevron Corp. Chevron is based in San Ramon, Calif. More information about Chevron is available at www.chevron.com.
Published: December 2007