consumers can build their own chevron cars
Chevron Americas Products in June launched a creative way for the next generation of Chevron Car fans to interact with their favorite animated cars: the virtual Car Factory at ChevronCars.com. Chevron Toy Car enthusiasts can now design their own car character, offering consumers a way to build a virtual Chevron Car collection that's all their own.
The Car Factory at ChevronCars.com lets toy car fans design their own character.
At the online factory, consumers can:
- Build virtual Chevron Cars from their own designs, based on five different models: sport utility vehicle, sedan, minivan, hatchback and coupe
- Share their Chevron Car design with others
- Save their design as desktop wallpaper or as a Facebook image.
The Chevron Car Factory is a modern, interactive addition to Chevron's storied campaign
"The Chevron Cars campaign has been around for 15 years and remains an iconic part of the Chevron brand," said Jeanine Rogers, Chevron brand manager. "We think Chevron Cars fans will enjoy the experience of creating and sharing their own designs in a fun, virtual world."
Updated: July 2011
Published: July 2011