Chevron Press Release - Giants And Chevron Announce 10-year Marketing Agreement For Pacific Bell Park
SAN FRANCISCO, Nov. 25, 1997 -- The San Francisco Giants and Chevron today announced a 10-year marketing partnership for Pacific Bell Park, enabling a 40-year partnership to continue into the next century.
The agreement comes just days after the Giants announced plans for a civic celebration on Dec. 11 to officially break ground for their new ballpark.
"In 1957, when the Giants moved to San Francisco, Chevron was the first local company to partner with the Giants organization. Over the last 40 years, Chevron has been with us in Seals Stadium and 3Com Park. I am delighted that our partnership will continue in our new home, Pacific Bell Park," said Peter Magowan, Giants president and managing general partner.
"We're very pleased to continue our long-term partnership with the Giants and to help bring a new baseball park to the people of San Francisco and the Bay Area," said Dave O'Reilly, president of Chevron Products Co. "We're looking forward to Opening Day in 2000 when the new ballpark becomes a reality and a new era of Giants baseball begins."
Pacific Bell Park is the first privately financed major league ballpark to be built in more than 30 years. Chevron joins several other major U.S. corporations which have entered into comprehensive and long-term agreements with the Giants for marketing rights in the ballpark. In addition to the Giants' strategic partner Pacific Bell, Chase Manhattan Bank, the world's largest banking institution, and Anheuser Busch, the world's largest and most dominant mbeverage provider, have partnered with the Giants.
Specific terms of the 10-year agreement were not disclosed. However, in the petroleum products category, Chevron will have exclusive signage rights in the ballpark and exclusive promotional rights, including the ability to sell Giants tickets at its service station and convenience store outlets.
Located in San Francisco's China Basin area, the intimate 42,000-seat ballpark incorporates the style and ambiance of traditional urban ballparks with state-of-the-art technology. The park features an asymmetrical playing field with a short right field fence (306 feet) enabling home runs to land in the San Francisco Bay, a year-round children's learning center which uses baseball and technology to promote learning, specialty food restaurants, retail outlets and a waterfront promenade which allows fans to view the game at no cost through open archways in the right field fence.
Groundbreaking is scheduled for Dec. 11, with Opening Day to occur in April 2000.
Updated: November 1997