Texaco Press Release - Texaco Havoline Launches U.S. Web Site
FOR RELEASE WEDNESDAY, MAY 17, 2000
Houston, Texas, May 17 -- The official Web site for Texaco Havoline® products in the U.S. has been launched on the Internet. By visiting www.havoline.com, consumers can easily access information about Havoline products, which are designed to provide outstanding protection and performance for passenger cars, SUVs, mini vans and light pickup trucks.
"The Internet is the easiest, fastest way to reach consumers with information that can be updated as needed," said Tom Mueller, manager of automotive marketing for the lubricants division of Equilon Enterprises LLC, which manufactures and markets Texaco Havoline products in the U.S. "We think it's an excellent vehicle to communicate with our customers and have them communicate with us."
The new Web site offers consumers information about:
- The benefits and technology of Havoline products, including motor oils, anti-freeze/coolants, greases, transmission fluids and additional products, such as oil and air filters, brake and power steering fluids and gear oils;
- The history and heritage of the Texaco Havoline brand;
- Special promotions and
- Links to other Web sites, such as Texaco/Havoline racing and Texaco Xpress Lube (the second largest branded automotive quick lube chain in the U.S.).
"Our customers can even ask us questions or provide feedback using this Web site," said Mueller. "We hope consumers will find the site both informative and beneficial."
Headquartered in Houston, Equilon Enterprises LLC is the U.S. joint venture between Texaco Inc. and Shell Oil Company. Equilon refines and markets Texaco and Shell fuel products in the western and midwestern U.S. and includes the Texaco and Shell nationwide transportation and lubricants businesses.
Updated: May 2000