press release

Texaco Press Release - Texaco Names Corporate Branding Team

FOR IMMEDIATE RELEASE: TUESDAY, JULY 28, 1998.

WHITE PLAINS, N.Y., July 28 -- Texaco has named a Corporate Branding team to manage and leverage use of the Texaco brand, it was announced today by Kjestine M. Anderson, General Manager of Public Relations and Advertising. This team is charged with redefining the image and reputation of Texaco to better reflect the company's role as a diverse, global energy company. The team will include:

  • Mary A. Moran, Director of Corporate Advertising
  • Helen F. Clark, Director of Brand Strategy
  • Jill M. Gregory, Director of Sponsorships

"The Texaco brand is one of the most recognized logos in the world. This team will develop programs that capitalize on the familiarity of the brand, while ensuring the use of a single voice in the company's communications activities," explained Anderson. "These individuals were brought together to capture the broad range of their disciplines and experiences to deliver programs that go beyond merely enhancing brand awareness to creating brand preference across all business sectors."

Corporate advertising, both domestic and international, will fall under the direction of Moran. Texaco's largest corporate campaign ever, "A World of Energy," captures both the essence of Texaco's people and the breadth of the company's energy businesses. Moran also will direct a team that is developing strategic applications of the company's internet and intranet sites.

Clark will head a group focused on defining and positioning the Texaco brand. Elevating awareness of Texaco's diversified energy operations worldwide and setting the tone for corporate communications will be this team's primary objectives.

Gregory's group is charged with leveraging existing sponsorships to support the brand strategy, and identifying new opportunities to promote corporate objectives. Texaco's current sponsorship portfolio includes the U.S. Olympic Team through 2004 and the XIX Winter Olympic Games in SLake City, auto racing, the Metropolitan Opera and the U.S. Open Tennis Championship.

Moran was graduated from Chatham College in Pittsburgh in 1969. Her experience is drawn from 20 years in advertising agency work for a number of blue chip companies. While at Saatchi & Saatchi, she was assigned to the New York Life account, and managed IBM programs at both Lord Geller and Wells Rich Greene. Moran also handled accounts for Prudential and Primedia while at Siegel & Gale. She joined Texaco in 1997.

Clark was graduated from Manchester University in England with a bachelor of arts degree in business studies in 1984. That same year, she joined Asda Stores PCL, the third largest grocery retailer in the United Kingdom, as a Product Marketing Manager. She joined Texaco Ltd. in 1990 as Manager, Convenience Stores in London. Following a variety of retail marketing positions, in 1995, she was transferred to Texaco's corporate headquarters in White Plains, N.Y., to join the Corporate Planning and Economics department, a position she held until this most recent assignment.

Gregory was graduated from California Polytechnic State University in San Luis Obispo, Calif., in 1988. She joined Wunderman Cato Johnson in 1991 as a Regional Account Supervisor, managing sports marketing activities in the northwest region for the Miller Brewing Company. Gregory moved to Super Marketing, Inc. of Minneapolis in 1994 as Vice President, Operations. Prior to joining Texaco, she held the position of Vice President, Sports Marketing for Bates Southwest in Houston, Texas, where she was responsible for all sports marketing and promotional activities for the agency's clients. Gregory joined Texaco in 1997.

Updated: July 1998