Texaco Press Release - Texaco to Sponsor U.S. Olympic Team Through 2004
FOR RELEASE: TUESDAY, SEPTEMBER 16, 1997.
WHITE PLAINS, N.Y., Sept. 16 - Texaco and the United States Olympic Committee (USOC) announced today that Texaco will become a major sponsor of the U.S. Olympic Team for the next eight years, including Teams competing in the Winter Games in Nagano in 1998, the Summer Games in Sydney in 2000, the Winter Games in SLake City in 2002 and the Summer Games in Athens in 2004. Additionally, Texaco will become a major sponsor of the XIX Olympic Winter Games in SLake City in 2002.
Texaco Chairman and Chief Executive Officer Peter I. Bijur noted, "Texaco people aspire daily to the values in the Olympic motto of 'Citius, Altius, Fortius' ('Swifter, Higher, Stronger'). We are proud to support the U.S. Olympic athletes as they pursue excellence in their fields."
As part of its sponsorship, Texaco will develop integrated marketing plans with an Olympic theme, including print and broadcast advertising and aggressive, high-visibility promotional tie-ins. To heighten enthusiasm for the Games and Texaco's sponsorship of the U.S. Olympic Team, an Olympic-related logo will be created and incorporated into point-of-sale materials, packaging for Texaco-branded products, vehicles, and company facilities and exhibits.
Bijur added, "Our long-term commitment to this Olympic sponsorship will strengthen our efforts to further establish the Texaco brand as the symbol of a world-class, global energy company, as embodied in the theme of our new corporate advertising campaign: Texaco. A World of Energy™. The category for this new sponsorship encompasses almost all of the Texaco family of products, services and businesses, including gasoline, motor oil, diesel fuel, coolants and other related products and services for motor vehicles, aircraft, watercraft and businesses in the United States. It also includes exploration and production of oil and gas, and oil change and lubrication services.
Deputy Secretary General of the USOC John Krimsky said, "The USOC and our partner are delighted with this significant commitment by Texaco to the Olympic movement, the SLake Organizing Committee, and the U.S.A.'s athletes. Texaco's support will assist thousands of U.S. athletes in their efforts to realize their lifetime dreams and SLake Committee in its mission to stage the finest Winter Olympic Games in history."
Krimsky is also President of Olympic Properties of the United States (OPUS), a joint agreement between the USOC and the SLake Olympic Organizing Committee. The agreement was formalized under the banner of OPUS to sponsor, market and develop business programs to support the 2002 Games and the U.S. Olympic Teams.
Updated: September 1997