press release

Texaco Press Release - USA Canoe/Kayak Announces the 2000 Texaco Whitewater Slalom National


LAKE PLACID, N.Y., May 16 - USA Canoe/Kayak is pleased to announce that Texaco, the Official Energy Sponsor of USA Canoe/Kayak, will be the title sponsor of the 2000 Texaco Whitewater Slalom National Championships, August 19-20, on the Kern River, one of the premier whitewater rivers of the west coast.

"We are proud and excited to have Texaco sponsor our National Championships," said USA Canoe/Kayak Executive Director Terry Kent. "The 2000 Texaco Whitewater Slalom Nationals will be a showcase event of our Olympic athletes before they depart for the Sydney Olympic Games. Texaco makes this event a reality and reinforces the spirit of athletic prowess."

Commenting on the sponsorship, Texaco Sr. Manager of Sponsorships Polly W. Rua said, "Texaco is proud to associate its name with the 2000 Texaco Whitewater Slalom National Championships. We have a strong presence in Kern County and this event provides an ideal platform for Texaco to reinforce our commitment to operate with concern for the environment and to recognize our responsibilities to the communities around the world in which we do business."

Texaco is a proud sponsor of the 2000, 2002, and 2004 U.S. Olympic Teams and 34 of the country's National Governing Bodies of Olympic Sport. These organizations govern and cultivate Olympic sports and select amateur national teams to represent the U.S. in international competitions. The company is also an Official Sponsor of the 2002 Olympic Winter Games in SLake City, Utah.

The Kern River starts at Mt. Whitney in the California Sierra Mountains, goes through the Kern Valley and ending just beyond Bakersfield, California. The Kern provides over 75 miles of great whitewater boating, from easy class II to very advanced (and considered excellent) class V.

The communities surrounding the Kern River, Bakersfield, Kernville and Lake Isabella, are supporting and encouraging the arrival of the 2000 Texaco Whitewater Slalom National Championships. Bakersfield has been designated as the host center for the event, offering excellent hotels, motels and restaurants.

The Bakersfield Sports Marketing Council earned the designation as host city for Bakersfield by preparing the winning bid to host the Championships. In addition, the Bakersfield Sports Marketing Council in cooperation with the Kern River Alliance, are pursuing development of two sites in Bakersfield, one for advanced boaters and the other for beginners, to improve the sports' accessibility in this area.

The Kern Valley office of the U.S. Forest Service is also helping to make arrangements to put on an event of this magnitude.

Attractions in Bakersfield include the best mid-sized country-western restaurant/club, the Crystal Palace, (so voted by the Country Music Association), unique antique shopping, diverse museums and the largest mall in the southern San Joaquin Valley. Within two hours drive west are the Central Coast wineries and Central Coast beach communities. To the south are the Southland beaches and attractions to the east are the Sequoia National Forest and King Canyon National Parks. Hollywood, Universal Studios and Magic Mountain are just two hours south of the Kern River.

Visit the official 2000 Texaco Whitewater Slalom National Championships website for up to the minute information about the competition and the Kern Valley area, for information on housing, restaurants and attractions in Bakersfield, for information on USA Canoe/Kayak and our athletes, and for information on Texaco and their commitment to U.S. athletes and the U.S. Olympic Team.

Updated: May 2000